When an archetype emerges in the collective conscious, a fractal structure is created because there is a phase transition between the collective unconscious and the collective conscious.
Self-similarity is a property of fractal structures, that means that the global structure is the same at different scales. For example, studying the solar system and their planets is the same as studying the brain (as above, so below).
When a new archetype emerges in the collective conscious, its quality is present from the personal life of a single individual to groups or collective events. As I wrote in the previous message ("Naming of 2003 UB313 (Eris)"), studying a group of astronomers at a given moment is the same as studying global human activity.
Note: self-similarity is also applied to time dimension in astrology. For example, progressions (a day as a year).
