In his book "Horoscope Symbols" (1981), Robert Hand describes the East Point [!] as "the most impersonal [relationships]: it indicates one's relationships with the larger world around one."
While the ascendant is related with the action of going towards another person to interact face to face, the East Point (also called Equatorial Ascendant) is targeted towards a group of people that can be more or less broad. For example, speaking in public in front of a room full of people, on a radio, television or Internet channel; or write a press release, on an internet blog or on a social network, etc...
The East Point is related with the way of communicating and interacting at the collective level, as well as the aspects of personal life that can be made public and achieve media difussion.
Natalie Portman, actress of the movie "Star Wars: Episode I - Phantom Menace" (1999), has the East Point in Scorpio (9th Moon-Node House), in opposition to Chiron; and in semisextile with Pluto-Juno in Libra (10th Moon-Node House).
Al Pacino, actor in the movie "The Recruit" (2003), has the East Point at the low point of Cancer sign (4th Moon-Node House, cusp) near Chiron; in conjunction with the object Zhulong; and in square with the object Varuna and the centaur Hylonome at the low point of Aries sign (7th Moon-Node House, cusp).
Felipe VI, king of Spain, has the East Point in Taurus (12th Moon-Node House), in trine with Jupiter in Virgo (8th Moon-Node House); in trine with Venus in Capricorn (4th Moon-Node House); and in opposition to Ceres in Scorpio (6th Moon-Node House).
